Häagen-Dazs Partners with Non-Profit Organization to Create Bee Habitat in the Central Valley
Ice cream maker Häagen-Dazs entered a partnership with Xerces Society last month to create the largest pollinator habitat project in the United States. Xerces Society is a non-profit environmental organization that mainly focuses on the conservation of essential invertebrates like bees. It seems a bit out of place that an ice cream maker would focus on something like this, but Häagen-Dazs sees the bigger picture and realizes that some of the ingredients that go into its products are dependent on bee pollination. The ingredient that is being focused on in this project is almonds. Häagen-Dazs Director of Marketing, Alex Placzek, states:
A third of all the ingredients that we use at Haagen-Dazs are bee dependent, and some of our most popular flavors include things like almonds in them. And you can’t get an almond without a bee. So what we did here in Chowchilla is that we planted a hedge made up of flowering drought tolerant plants that bloom at different times of the year, and we surrounded the entire 800 acre fare with those flowering plants.
The almond orchard that will be the base for the pollinator habitat project is at the Harris Ranch in Chowchilla, California. The Harris Ranch supplies all of the almonds that Häagen-Dazs uses for their delicious products.
This project is a good thing for Central Valley farmers because it will encourage other companies to partner up with organizations to increase the healthy production of crops.
Read the full Article here